“I begin with samples, and then a conversation starts wherein comments and additions help me make his vision come to life,” the artist tells British Vogue of her most recent Jacquemus collab. “I don’t want to reference the Parisian woman,” he says. After picking up a camera at age nine, Jacquemus has been snapping away. News. “If it’s cute on ­Instagram, it will sell,” he explains. The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. Models: Anael Toula at MP Management Paris, Saffron Vadher at Elite Worldwide, Adesuwa at the Society, Camille Hurel at Women Management, Shanelle Nyasiase; Photography Assistant: Marius Uhlig. The popularity of the hat, worn by Rihanna and Jessica Chastain on social media, resulted in its own fan art on Tumblr and more than 300 posts for the tag #jacquemushat on Instagram. To the 2.7 million people who follow Simon Porte Jacquemus on Instagram, the designer’s new photobook, Images, might seem familiar.The 236-page tome is … While still oversized, spring/summer 2020’s pendulous hats finished at the model’s shoulders while others chose to hold theirs in hand, sweeping it across the floor as they sashayed down the runway. Are you sure you want to delete this comment? The name of the show, “Le Coup de Soleil”, didn’t just inspire the show’s eccentric invitations but also its sun-drenched colour palette. Worldwide Shipping. "Others will see the similarity with the Hockney painting. He revealed to Vogue that it “is the biggest compliment … Not just because they are a star, but because they have everything, and they chose to wear Jacquemus.”. If you buy something, we may earn an affiliate commission. Spring/summer 2020 show staged in rolling lavender fields, Find your bookmarks in your Independent Premium section, under my profile. It is no secret that Instagram is the ideal fashion playground for Simon Porte Jacquemus and has become his outlet of choice for sharing key looks and details from his collections, as well as the sun-drenched inspirations for his runway shows. Fashion designer Simon Porte Jacquemus celebrated his brand’s 10th anniversary with a runway show made for Instagram. All rights reserved. So far, it has served him well. "My mission is to be the name of a generation, which is not just thinking about the future of the planet, but also about aiming for happiness that’s not defined by having a lot of money.". Jacquemus often celebrates his beloved South of France where he grew up. Create a commenting name to join the debate, There are no Independent Premium comments yet - be the first to add your thoughts, There are no comments yet - be the first to add your thoughts. By registering to HELLO! “I wanted it to be postcard Provence, but pop,” he says of the shocking pink runway that he unfurled over the rolling hills, which brought to mind a Christo and Jeanne-Claude art installation within a van Gogh landscape. The existing Open Comments threads will continue to exist for those who do not subscribe to Independent Premium. In addition to the ludicrously tiny purses which dangled from models fingertips, Jacquemus presented an array of new novelty accessories. Simon Porte Jacquemus has a simple and savvy approach as a fashion designer: Will his clothes look good on social media? Hollie Harding, Browns’s non-app buying manager, agrees: “As we are all now spending more time working from home, it’s important to have things around you that brighten your day and this Jacquemus X Daphne Leon collab will undoubtably put a smile on your face.”. When Jacquemus first showed the “Mini Chiquito” bag at his autumn/winter 2019 show in Paris, a million memes were born. “What I do is storytelling,” he says. This Intimate Documentary Reveals A New Side To Frida Kahlo, Victoria Beckham Has Already Nailed Her Autumn WFH Wardrobe, “It’s Not So Much About Fashion; It’s About the Lifestyle”: Simon Porte Jacquemus Unveils a New Photobook, This Knitted Bralette Has A Lot To Answer For. Although his fashion shows are created for an Instagram smash, he's not a slave to the Influencer set, and he doesn’t pay anyone to wear his designs, which is pretty refreshing. alerts and find out about everything before anyone else. Follow. “I want to speak about the South. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. Explaining his choice of location, he told Vogue: "With this runway, some people will only remember the lavender. All products are independently selected by our editors. Last month, Bella Hadid fronted the first major campaign shot over FaceTime for French cool-girl brand Jacquemus. Independent Premium Comments can be posted by members of our membership scheme, Independent Premium. Each invitation came in the form of a travel-size bottle of SPF 50 sunscreen printed with the words “Le Coup de Soleil,” or “The Sunstroke” in English — something that proved to be a very real prospect after France experienced a heatwave on Monday, with temperatures rising to 40C in some regions. Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. It’s not the first collaboration for the pair. An hour’s drive north of Aix-en-Provence, guests arrived in rolling lavender fields which were set against the striking backdrop of the Alpilles mountain. Whether experienced in person or viewed on the phone, it was inarguably breathtaking, made all the more so by the sensual, co-ed lineup of girls in sheer knits and vibrant peasant dresses and boys in boldly patterned shirts and board shorts. To celebrate the label’s 10th anniversary, Jacquemus staged his spring/summer 2020 show in a dreamlike field of lavender in Valensole – a part of Provence known for its abundance of the purple flowers. Everything from oversized blazers and halterneck dresses to bralettes and board shorts were engulfed by lively shades of lime green, orange, yellow and aqua blue. “I would place it on my very loaded coffee table as a decorative element, on a dining table as a centrepiece, or in conversation with other plates – and objects – ceramic or not,” she says. Simon Porte Jacquemus knows how to put on a show. The most insightful comments on all subjects will be published daily in dedicated articles. The looks were inspired, Jacquemus says, by the tourists he had observed as a child in the South of France. Our journalists will try to respond by joining the threads when they can to create a true meeting of independent Premium. His Spring 2020 presentation, set amongst a field of lavender flowers in the South of France, is proof of that. All rights reserved. That I find very inspiring right now.”. For 4 weeks receive unlimited Premium digital access to the FT's trusted, award-winning business news, MyFT – track the topics most important to you, FT Weekend – full access to the weekend content, Mobile & Tablet Apps – download to read on the go, Gift Article – share up to 10 articles a month with family, friends and colleagues, Delivery to your home or office Monday to Saturday, FT Weekend paper – a stimulating blend of news and lifestyle features, ePaper access – the digital replica of the printed newspaper, Integration with third party platforms and CRM systems, Usage based pricing and volume discounts for multiple users, Subscription management tools and usage reporting, Dedicated account and customer success teams. How Jacquemus Became Instagram’s Favorite Designer. Hair by Ramona Eschbach for Bumble and bumble at Total Management; Makeup by Lisa Butler for MAC Cosmetics at Bryant Artists. It is also why, for the same show, he shrunk down his Le Chiquito ­handbag to absurd (and adorable) doll-size ­proportions—a move that launched a thousand memes, and resulted in yet another success. “It was a lot of fun, actually, going back into all the archives, the pictures I have collected for years,” he says. It’s not about doing a good collection or a beautiful show, but how to share values with the audience, how to pass along a message,” he says of his modus operandi. 3,781 Followers, 22 Following, 62 Posts - See Instagram photos and videos from Simon Porte Jacquemus (@_jacquemus_) And what a show it was! On Monday, Jacquemus staged his spring/summer 2020 show, which comprised both menswear and womenswear for the first time, during Paris Fashion Week Men’s. Simon Porte Jacquemus has a simple and savvy approach as a fashion designer: Will his clothes look good on social media? To create a brand, to create a lifestyle, a story, you have to be obsessed by image.”, Using his collections to advance a message is something Jacquemus plans to do more of now that he’s back at work in Paris. It’s not something about the backstage of fashion,” he says. On Monday afternoon in the South of France, Simon Porte Jacquemus presented his SS20 show to celebrate the brand’s 10th anniversary. And what a show it was! A Guide to Instagram's Many, Many Fashion Challenges. Not surprisingly, Jacquemus designed the menu, decor, and uniforms of both joints to look tantalizing on social media. Consequently, his clothes were minimal, boxy, and at times puzzlingly conceptual—but they exuded a youthful, sunny charm that proved infectious. Are you sure you want to mark this comment as inappropriate? Verified. The collection, which included mens and womenswear for the first time, is called “Le Coup De Soleil,” which is the French word for “sunburn,” and the summer sun certainly showed up for his fashion show. Shop and view the latest Womenswear, Shoes and Accessories Collections from the official Jacquemus website. “They’d be from L.A. or Tokyo, and totally dressed up in the street markets. “My team said, ‘Simon, no one is going to wear these huge hats, we’ll just make a few.’ We sold hundreds,” he notes. © 2020 Condé Nast. Fashion designer Simon Porte Jacquemus celebrated his brand’s 10th anniversary with a runway show made for Instagram. Yet his obsession with the South of France—its colors and cabana stripes, farmlands and folk culture—has remained steadfast. Elsewhere, neutral checks tempered the vibrancy of the colour palette, while a bold artichoke print nodded to his family roots in farming. He revealed to Vogue that he was drawn to the “pop” appeal of the lavender fields and that his mood board for his collection reminded him of a tequila sunrise cocktail. Simon Porte Jacquemus presented his SS20 show to celebrate the brand’s 10th anniversary. On the beach, two nude figures embrace under an umbrella. The designer said he chose this particular colour so that the scene would pay homage to contemporary art installations by Christo and David Hockey’s The Arrival of Spring in Woldgate, East Yorkshire, in 2011. Among the printed, embroidered, and laser-burned patterns were cornflower blue and white blooms that appeared on formfitting dresses and short-sleeved shirt, while orange and pink flowers decorated boxy jackets. Simon Porte Jacquemus has a simple and savvy approach as a fashion designer: Will his clothes look good on social media? In fact, Beyoncé buys from his online store, just like any other woman. Simon Porte Jacquemus launched his brand 10 years ago after only a month at fashion college. Here are the best moments from Jacquemus’ spring/summer 2020 show. Jacquemus intercepted the abundance of lavender with a hot pink runway that unfurled far into the distance. Speaking to WWD, Jacquemus said he chose this locations because he wanted it to look “like a postcard”. But, instead of hosting the catwalk in the hustle and bustle of the French city, the 29-year-old designer whisked a throng of editors and influencers to the small town of Valensole in the South of France. This time around, Leon has shifted her focus from food to fashion. Due to the sheer scale of this comment community, we are not able to give each post the same level of attention, but we have preserved this area in the interests of open debate. “I think it’s a big family that we build and are building at Jacquemus, but I think it’s more important to share values because we are becoming a [source for] media as people are watching us. This season’s offerings included bags shaped like biscuit tins and lavender sachets, straw carryalls with coloured leather handles and a towering cotton tote that sat heavily on a model’s shoulder and finished at her knee. “My focus is finding new ways and new approaches and new messages and how to say more about our values. ... the collection sent Instagram feeds everywhere into a frenzy. unveiled exclusively for Browns’s 50th anniversary. A large pot filled with beans and cheese, Jacquemus’s shadow cast over a blue table, is paired alongside his brand’s first-ever purse, a bean-shaped shoulder bag in Pepto-pink. Want an ad-free experience?Subscribe to Independent Premium. Before the guests, including models Emily Ratajkowksi and Jeanne Damas, even arrived they were given a clue as to what to expect from Jacquemus’ debut unisex offering. I want everyone to understand my work. If you wish to change your mind and would like to stop receiving communications from hellomagazine.com, you can revoke your consent by clicking on "unsubscribe" in the footer of the newsletter. Plenty of sunsets, and fruits, and flowers—simple pastoral pleasures are the foundation of the Jacquemus aesthetic. Start your Independent Premium subscription today. This season, the designer presented version 2.0 of the massive accessory by making it that little bit more wearable. The 29-years-old fashion designer has plenty of celebrity fans. I want everyone to understand my work.”. 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Please continue to respect all commenters and create constructive debates. The shoot went viral – for all the right reasons – and now designer Simon Porte Jacquemus is back at it, except this time around he’s chosen someone a … At the designer’s spring/summer 2019 runway, the 29-year-old debuted Le chapeau Bomba – a handcrafted straw hat measuring over 30cm high and nearly 60 cm wide. Use of this site constitutes acceptance of our User Agreement (updated 1/1/20) and Privacy Policy and Cookie Statement (updated 1/1/20) and Your California Privacy Rights. Want to bookmark your favourite articles and stories to read or reference later? From the picturesque setting and the vibrant colour palette to the shifting shapes and sizes of the accessories, the collection sent Instagram feeds everywhere into a frenzy. The designer Simon Porte Jacquemus, with models wearing his spring 2020 Jacquemus collection. It was, for instance, the reason he created La Bomba, a straw hat so massive it could shade a small village, for his spring 2018 show. You can also choose to be emailed when someone replies to your comment. Will 5G era make it third-time lucky for Microsoft in telecoms? “Others will see the similarity with the Hockney painting. You’d say, ‘Oh, it’s too much,’ but at the same time it was very chic.”, Jacquemus was just 19 when he launched his line, following a one-month stint at fashion school. 2020 Bustle Digital Group. So far, it has served him well. Activate HELLO! As well as the stunning pieces, there were novelty accessories like his neck-worn wallets and tiny purses, bright bucket hats, as well as woven corn accessories hanging off belts and a few collaborative pieces with Swarovski, who partnered with Jacquemus to put on the show. Credited with bringing a freshness to Paris’ fashion scene, his collections are deconstructed, surrealist and often "NSFW." The 236-page tome is filled with iPhone shots he has taken over the past several years, many of which debuted on the Instagram he runs for himself and his brand. Simon Porte Jacquemus. These are just a few words to describe the fashion brand that has captivated us with its exquisite designs and aesthetics of a dreamy french summer– Jacquemus. Exquisite, pure, elegant, avant-garde, sexy. It’s about the lifestyle, the vision, the everyday poetry of life. Speaking to Vogue, Jacquemus described the moodboard for the collection as “like a tequila sunrise”, which was an obvious nod to the lashes of vibrant hues he incorporated into the clothes. A decade later, his collections have become “less naive,” as he puts it, and more elegant and feminine. This season, Jacquemus explored his love of show-stopping prints with a collection that boasted 35 motifs compared to just three in the last collection. “During this lockdown I’ve been looking at my old pictures and publishing albums on Instagram,” Jacquemus says from his Paris studio, where he has just returned from a summer in the South. Back then, a lack of funds meant he couldn’t afford a fit model, let alone luxuries like buttons or pockets. Apr 22, 2020. A sunshine-yellow iteration of the viral Le Chiquito bag sits next to a bunch of radishes on one plate, while another takes the shape of the brand’s instantly recognisable raffia hat, complete with black ribbon. By Yusra Siddiqui. Simon Porte Jacquemus has yet another Instagram hit up his sleeve, and this time, it’s homeware. From Rihanna to the Princess of Monaco, Dua Lipa to Kim Kardashian-West and Emily Ratajowski. “There is not so much fashion in the book. Simon Porte Jacquemus knows how to put on a show. Photograph by Th´eo De Gueltzl; Styled by Simon Porte Jacquemus. Please be respectful when making a comment and adhere to our Community Guidelines. Designed with the home in mind – timely as countries including the UK enter a second lockdown – Leon was keen to create ceramics that, while ornamental, were not placed high on a shelf out of reach. “I want to create a lifestyle.” So what does the next decade hold for him? You can find our Community Guidelines in full here. “It was my first job,” he says. Simon Porte Jacquemus started his own label when he was 19. Simon Porte Jacquemus has yet another Instagram hit up his sleeve, and this time, it’s homeware. “With this runway, some people will only remember the lavender,” Jacquemus told Vogue. Perhaps that’s why, earlier this year, he opened Citron, a citrus-themed café complete with wooden tables, terra-cotta pots, and a Mediterranean menu heavy on desserts, at the new Champs-Élysées outpost of Galeries Lafayette. And even if he doesn’t consider himself a photographer—and he confirms that future books will be collaborations with artists, like his first, Marseille Je T’aime—his eye for image is strong and decisive. A revolutionary fashion brand that has taken the Parisian fashion industry by storm. A second spot there, a seafood restaurant called Oursin, is set to open during Paris Fashion Week in late September. So far, it has served him … Can Boeing’s 737 Max regain passengers’ trust? And what a show it was! It’s the third time that the designer has shown in the South of France, but this was a special location because Jacquemus grew up just an hour away in Mallemort. The process began by culling his 85,000 iPhone photos into a reasonable 321. His Spring 2020 presentation, set amongst a field of lavender flowers in the South of France, is proof of that. The most Instagrammable moments from Jacquemus' SS20 show, You may not agree with our views, or other users’, but please respond to them respectfully, Swearing, personal abuse, racism, sexism, homophobia and other discriminatory or inciteful language is not acceptable, Do not impersonate other users or reveal private information about third parties, We reserve the right to delete inappropriate posts and ban offending users without notification. With a hot pink catwalk amid a sea of lavender, the unique setting was an Instagram moment waiting to happen. 2.9m Followers, 984 Following, 7,600 Posts - See Instagram photos and videos from JACQUEMUS (@jacquemus) jacquemus. The Empire State Building at dusk, a children’s soccer game in the foreground. Last autumn, Leon was enlisted to create 30 plates to decorate the tables of Jacquemus’s restaurant venture Oursin, which he founded with Caviar Kaspia. “People were asking for books, a lot of people were saying, ‘Please do a book with all your iPhone pictures.’ ” So that he did, with Images to be released on September 1 on his website. With a hot pink catwalk amid a sea of lavender, the unique setting was an Instagram moment waiting to happen. The French fashion designer's autumn/winter 2020 collection was dubbed, "La Collectionneuse", and was a tribute to his hometown of Mallemort. The creative has joined forces with Greek ceramicist Daphne Leon on a capsule of 15 pieces that riff on signature Jacquemus designs, unveiled exclusively for Browns’s 50th anniversary. To revisit this article, visit My Profile, then View saved stories. “That’s just the world we live in.”, And so, when it came to staging his 10th-anniversary show this past June, Jacquemus, who in the past has presented his clothes seaside in Marseille and guerrilla-style outside of a Dior show in Paris, chose the most photogenic place he could think of: the lavender fields of Provence. A daily recap of the biggest runway news, latest trends, and emerging designers. The creative has joined forces with Greek ceramicist Daphne Leon on a capsule of 15 pieces that riff on signature Jacquemus designs, unveiled exclusively for Browns’s 50th anniversary. I want to say something poetic.”. “We did a pre-pre-selection of, I don’t know, 2,000 pictures to finish with 234 pages in the book. So, it makes sense that it would return for another season. It’s now a €10m social-media sensation Says Jacquemus, half-jokingly, “I’m waiting for someone to DM me a proposal.”. Having grown up not far away, in a small town between Marseille and Avignon, he had long fantasized about staging an event there, and waited patiently for the right time. It allows our most engaged readers to debate the big issues, share their own experiences, discuss real-world solutions, and more. Get 20% off Dower & Hall jewellery ahead of Christmas with code HELLOFASHION20, Boden's new autumn collection is here and we're OBSESSED, 12 glam Christmas gift and outfit ideas from Next. To the 2.7 million people who follow Simon Porte Jacquemus on Instagram, the designer’s new photobook, Images, might seem familiar. The brain It was intense, I have to say, but special because some images are so old you realize the [path you’ve been on] since your start, so it was très special.”, If wanderlust, or at least the whimsy of a spirited holiday, is the first effect the book might have, its goal is—as with all things Jacqeumus—to communicate a bit more about the brand’s founder and his extended world. Aside from a family, he’s hoping for a hotel—one made not just for the ’gram but also by it. “I always loved the image, and I think fashion is primarily about image, creating a story, how to tell a story. Simon Porte Jacquemus presented his SS20 show to celebrate the brand’s 10th anniversary. Announcement of l’Homme JACQUEMUS Photo by David Luraschi Je m’appelle Simon, j’aime le bleu et le blanc, les rayures, le soleil, les fruits, les ronds, la vie, la poésie, Marseille et les années 80. Jacquemus takes archetypal French concepts like the Breton stripe and spins them on their head, working in the space between commercial and conceptual. Leon moulded dainty ceramic peaches, anchovies, asparagus and mussels that were swiftly harnessed for their IG potential by diners at the Paris venue. Ad Choices. Consider it your much-needed escapism. PNC to become fifth-largest US bank with $11.6bn BBVA deal, US stocks hit new record after Moderna vaccine data, EU regulators seek solution to post-Brexit derivatives rule clash, Saudi Aramco to sell billions of dollars in international bonds, Zambia’s debt crisis casts a long, global shadow, Clarida signals possible changes to Fed bond-buying programme, Boris Johnson has secured a questionable legacy, Biden’s flawed plan for global leadership, How to leave high office graciously and how not to, Levelling up is easier in a world of remote work, Tress tested: the new miracle hair products. Casting by Jacquemus. “I would not hang it on a wall, I like to place it where I would put a regular plate – only with the difference that I cannot use it.”, With much of the nation shifting into nesting mode ahead of lockdown 2.0, the playful ceramics could bring a welcome ray of Provençal sunshine to fashion fans’ homes this winter.